About the brand
Nixit was founded on a simple conviction: people deserve better products for intimate health and to understand exactly what they're putting in their bodies. Rachael Newton launched the Toronto brand in 2019 with a reusable menstrual disc at a moment when the category barely existed, which meant the company had to educate a market while competing against giants a hundred times its size. It has since expanded into sexual wellness (condoms, lubricant) all built to the same standard of transparency and body-safe design. Nixit's real achievement is trust in a category where trust is everything. It helped normalize a conversation the mainstream industry had long avoided. Few Canadian brands have shifted a consumer category's culture as directly as this one.
