.jpg&w=1200&q=75&dpl=dpl_7fY3sskZdirFG8h7HJG2gG9tVkn3)
Mission
Critical
Canada's Small Business Podcast
Behind every great company, groundbreaking idea, and game-changing innovation, there's a leader on a mission. On the Mission Critical podcast, host Lance Chung breaks down the blueprints, bold moves, and battle-tested playbooks of today's most inspiring small business leaders and entrepreneurs.
↓ Listen and subscribe below ↓
Latest Episodes
Adam Minster (Managing Partner, Food Dudes): How to Reinvent Your Business When Customers Change
Unpacking what happens when an entire market shifts and how smart business owners adapt before it's too late. From recognizing market shifts to creating experiences customers are willing to pay for.
Jayme Jenkins (Co-founder, Everist): How This Canadian Beauty Brand Turned Product Innovation Into a Competitive Advantage
Creating an entirely new product category and convincing customers to change habits they've had for decades. A masterclass in innovation, customer education, and sustainable growth.
Greg MacDonald (Founder, Bathorium): What Oprah, Shopify, and COVID Taught Me About Scaling a Brand
Unpacking the real mechanics behind scaling a premium wellness business from handmade bath bombs to becoming one of Oprah's Favorite Things.
Mandy Wolfe (Co-founder, Mandy's Salads): How I Turned Salad Into a Lifestyle Empire
Transforming a tiny salad counter into one of Canada's most recognizable lifestyle food brands through customer loyalty and emotional connection.
Thom Tullo (Founder, Face Pilates): How to Win in the $5T Wellness Economy
Building a performance-driven wellness brand in one of the most competitive categories through experience design and retention strategies.
Benedict Lim (Co-founder, The Lunch Lady): Lessons From a Anthony Bourdain-Certified Restaurant Brand
How a single moment of global attention became the foundation for a scalable multi-city restaurant brand through operational discipline.
Liam Gill (Housing Advocate): The Citizen Developer Playbook for Fixing Toronto's Housing Crisis
How everyday citizens can play an active role in resolving the housing crisis through recent zoning changes and the concept of 'citizen developers'.
Jannine Rane (CEO, Zing Pantry Shortcuts): A Case for the Modern Pantry
Rethinking how we cook, eat, and connect through food with globally inspired condiments and third culture flavors.
Rachel Zimmer (CEO, Simple Ventures): Why Canada Is Producing Fewer Entrepreneurs
Unpacking the paradox at the heart of Canada's innovation economy and rethinking company creation from the ground up.
Meghan Chayka (CEO, Stathletes): How Sports Analytics Is Changing Hockey, AI, and Fan Culture
From startup to major sports technology company, the future of AI in hockey and what it means to build a category-defining company.
Colin Lynch (Co-founder, Black Opportunity Fund): Inside the Mission to Fund Black Entrepreneurs
The economic infrastructure required to close Canada's racial wealth gap through capital directed to Black-led businesses and nonprofits.
Brandi Leifso (CEO, Evio Beauty): From Trauma to Triumph, the Making of a Beauty Founder
Building Evio Beauty from a women's shelter to a booming beauty empire through resilience, decision-making, and personal power.
Deanna Wong (Executive Director, Reel Asian): Protecting the Future of Asian Cinema
Stewarding a platform that shapes how Asian stories are told, funded, and remembered in Canada's largest pan-Asian film festival.
Worth Knowing: Hetta
Vancouver-based furniture brand creating timeless pieces meant to grow with you and eventually be passed down as future heirlooms.
Nouhaila Chelkhaoui (CEO, Scale Without Borders): The Future of Work Is Immigrant-Led
Building the largest network for immigrant tech talent in North America and closing the gap for newcomers in the Canadian tech ecosystem.
Subscribe to the Podcast
Never miss an episode of Mission Critical.