About the brand
Blume is on a mission to create a kinder wellness world, one where feeling good isn't intimidating, clinical or a perfection contest. The women-owned, women-led company, founded in North Vancouver in 2017, makes functional products like Superfood Latte blends and SuperBelly gut-support powder that turn daily routines into rituals. From a side hustle, it has grown onto the shelves of Whole Foods, Sprouts, Walmart and Costco: some of North America's most competitive retail real estate. Its thesis is that wellness should taste good, fit real life and feel like play. Blume's growth proves approachability is a strategy, not a compromise. It's Canadian wellness at its most welcoming (and most ambitious.)
