About the brand
Most wellness apps tell you what went wrong after it happens; Bestday is built to change what happens next. Jessica Jeboult founded the Vancouver app in 2025 on her own lived experience. After changing her relationship with alcohol and building A Sober Girls Guide into a podcast and community with over four million downloads, she saw the same pattern everywhere: people need support at the moment of temptation, not in a weekly report. Bestday delivers personalized intervention for alcohol, nicotine, sugar, doom-scrolling and emotional spending exactly when users are most likely to need it. It's behavioural wellness engineered for the critical moment rather than the recap. Jeboult productized the thing that worked for her and millions of listeners. Bestday makes willpower a feature, not a prerequisite.
