About the brand
Vieren is Swiss heritage reimagined through a Canadian lens — and through a woman who is a category of one. Founder Jess Chow launched the Toronto luxury watch brand in 2020 on the strength of more than 50 years of her family's horological history; she grew up around movements, sketches and ateliers, then spent 15 years advising Fortune 500 companies before becoming Canada's first and only female founder of a luxury watch brand. Vieren's design language pairs Swiss craftsmanship with a distinctly contemporary eye. In an industry built on centuries of unbroken tradition, Chow made newness the argument. Vieren proves a Canadian brand can hold its own in Swiss watchmaking's most rarified tier. It is what legacy looks like when someone finally builds on it.
