About the brand
Andrea Wong was a pharmacist before she was a founder, and she left the career to build the product she'd spent years unable to find. In Chinese culture, full earlobes symbolize luck and prosperity, so she never pierced her ears. The clip-on market offered only pinching vintage pieces or children's designs; nothing for a modern woman unwilling to change who she was. In 2022 she founded Aiori in Toronto to make clip-on earrings worth wearing: comfort engineered and design-forward for anyone told their only options were 'piercings or nothing.' It serves a niche the jewellery industry assumed was too small to matter, and proved it wrong. Aiori turned a cultural choice into a customer base.
