About the brand
The 7 Virtues is the clean-beauty brand that proved fragrance could carry purpose without sacrificing performance. Founded in Halifax in 2010 by activist and best-selling author Barb Stegemann, it makes hypoallergenic, sustainably sourced perfumes engineered at 22 percent fragrance oil concentration — third-party tested to last up to 24 hours, unprecedented in clean fragrance. Launched onto the global stage via Dragons' Den and Sephora's Accelerate program, it's now sold at Sephora in 19 countries and remains the only certified B Corp perfume on its shelves. Every bottle pairs aromatherapy-grade wellness benefits with responsibly sourced ingredients. Stegemann built a company where ethics and excellence weren't a trade-off but a strategy. The 7 Virtues remains the gold standard for values-driven Canadian beauty.
