About the brand
Curly Girl Meetup was born from founder Candicia John's own experience of hair damage and the realization that Black Canadian women had no community, salons or retail infrastructure built for their hair. In 2018 she pitched the idea to her sister Camillia, and three months later the first meetup filled a room of fifty with a waitlist to spare. That afternoon grew into CGM Inc., Canada's largest curly hair community and producer of The Ultimate Curly Hair Experience, the country's biggest natural hair summit. Based in Cavan, Ontario, the company has grown every year since its founding on the belief that representation in beauty is a right, not a trend. It has become a convening force for consumers and brands alike. What started at a bathroom sink is now the definitive platform for curly and natural hair in Canada.
