About the brand
Mimi's Bonnets is a Toronto-based, Black woman-owned brand making handcrafted reversible satin bonnets, scrunchies and hair accessories designed to protect natural hair without sacrificing style. Founded in 2024 by Mariam Yusuff, the business grew out of a conviction that hair protection should be functional, elegant and representative of the women who wear it. Its products serve mothers, daughters and anyone who wants premium hair care woven into daily life. Built through local markets, pop-ups and a loyal online following, Mimi's Bonnets has kept growing even as its founder balanced the realities of a difficult job market and limited resources. That resilience has turned a niche product into a brand with a devoted community behind it. It is a small business doing quietly significant work: helping Black women and girls see themselves in the products they buy.
