About the brand
NudeStix helped set the standard the beauty industry now chases. Founded in Toronto in 2014 by the mother-daughter team of Jenny, Taylor and Ally Frankel, the brand pioneered minimalist, multitasking makeup designed for real life rather than the vanity table. The daughters inspired a philosophy of fewer products and more versatility; Jenny's chemical-engineering background brought scientific rigour to the makeup-meets-skincare intersection that now defines the category. An early mover in clean beauty, NudeStix grew into an international brand while keeping its compact-crayon format unmistakably its own. Its influence is visible across virtually every 'effortless beauty' product launched since. It remains one of Canada's most successful exports in prestige beauty; proof that a family-founded Canadian brand can shape a global industry's direction.
