About the brand
Most hair and body care is 70 percent water shipped around the world in single-use plastic. Everist deleted the water. Co-founded in Toronto by Jessica Stevenson and Jayme Jenkins, the company makes patent-pending concentrates based in glycerin and aloe, three times more concentrated than conventional formulas, built as a genuine hybrid of haircare and skincare. Its products are engineered for a clear-eyed customer who sees through hype and expects real performance, particularly for dry, brittle hair and scalp issues. The innovation isn't incremental: it's a different architecture for an entire product category. Everist made the concentrate format desirable rather than crunchy. It is what happens when sustainability stops being a compromise and starts being the competitive edge.
