About the brand
TofuGo Snacks took tofu, a staple trapped in the refrigerated section for a century, and made it a shelf-stable protein snack. Founder and CEO Caroline Dai launched the Vancouver company in 2025 and built it from zero to an emerging national brand in five months: on track for $1 million in first-year revenue and customers across 40-plus U.S. states and Canadian provinces. As an Asian founder in North America, Dai is translating a familiar food tradition into a format the mainstream market never made room for. The velocity is unusual even by snack-industry standards. TofuGo is what happens when a founder sees the gap between what a culture knows and what a market offers. It may be the fastest-growing food brand in this year's list.
