About the brand
Good Protein is a Montreal-based wellness brand built on the premise that healthy choices should never taste like a compromise. Founded in 2019 by Edward Lalonde, it makes plant-based protein powders, all-in-one meal solutions and ready-to-drink formats designed for busy, active lives. With flavours like Pina Colada and Strawberries & Cream, the brand has carved out space between performance nutrition and everyday enjoyment, growing to a team of around 60. Its thesis is straightforward: clean ingredients and crave-worthy taste belong in the same product. Good Protein continues to push the functional nutrition category forward from a Canadian base. It stands as one of the country's most convincing answers to how Canadians want to fuel themselves now.
