About the brand
Every fan of women's sport in Canada asks the same two questions: where's the game, and who should I be watching? Watch Her Win (the world's first women's sports discovery platform) was built to answer both, and remains the only one built for a single country's fans. Founder and CEO Farah Bastien spent a decade inside Canadian professional sport, including building MLSE's first sports innovation lab and leading analytics for the Northern Super League, Canada's first professional women's soccer league. The platform's pitch is the tagline: find the game, follow the story. It converts surging interest in women's sport from diffuse enthusiasm into an actual audience: measurable, reachable, real. Watch Her Win isn't riding the women's sports wave; it's building the infrastructure that makes the wave investable.
