About the brand
Toast launched in 2022 to make one excuse expensive: 'we'd hire more women if we could find them.' April Hicke built the Calgary company as a recruitment firm for women in technical roles, and as it placed candidates across the country, it heard the same line from nearly every company. Toast built a 35,000-strong community of women in tech that exists precisely to disprove it. Its business model is a standing rebuttal: every placement is evidence the pipeline was never the problem. Toast turned a talking point into a talent marketplace. It is changing what the tech industry's oldest excuse is allowed to cost.
