About the brand
Northern Watch Services is the connective tissue of Canada's watch and jewellery industry. Founder Thomas J. Sandrin brought more than 17 years of luxury-industry experience — including 12 with Swatch Group Canada — and membership in the Grand Prix d'Horlogerie de Genève to a proposition nobody else was building: a 360-degree B2B agency for watch brands paired with WatchDNA.com, a consumer-facing platform for collectors. From his Toronto base, the Paris-born founder constructed a complementary two-sided ecosystem serving both the industry and its audience. It is the kind of specialist infrastructure business that rarely makes headlines but makes a sector function. For Canadian horology, Sandrin built the meeting point. Northern Watch Services shows that niche expertise, deeply held, is its own growth strategy.
