About the brand
The Sobr Market is a Canadian non-alcoholic bottle shop co-founded by Shane and Jessie Halliburton in 2022, built around the insight that choosing not to drink shouldn't mean choosing nothing interesting. The shop curates non-alcoholic wines, spirits and beers for a fast-growing sober-curious market, giving the category a retail home and an editorial point of view. It helped define what a Canadian non-alcoholic retail experience could look like: considered, design-forward and judgment-free. As the sober-curious movement grows into a durable consumer shift, The Sobr Market stands among the businesses that built its infrastructure early. It's a small retailer riding (and shaping) one of the decade's biggest changes in how Canadians drink.
