About the brand
Bite Body started with a question: why should outdoor protection feel like a compromise? Founded in Toronto and launched in spring 2024 by co-founders including Jaime Hackett, the brand rebuilt bug spray for people who'd been choosing between harsh chemicals and going unprotected. The timing matters: longer bug seasons and expanding tick and mosquito populations, driven by climate change, have made effective protection a growing public-health concern across Canada. Bite's answer pairs genuinely effective formulas with scents and packaging people don't want to hide. It's a modern care brand smuggled inside an outdoor staple. The company is betting (correctly) that protection people enjoy using is protection people actually use.
