About the brand
Propelle Creative Group is a women-led, minority-owned experiential marketing and creative technology agency built to turn audiences from spectators into participants. Founded in Toronto in February 2025 by three women with complementary expertise across brand partnerships, production, operations, finance and law, it produces activations ranging from AI face swaps and AR jersey try-ons to vintage photo experiences and live content capture. The founding thesis is that the most valuable brand experiences happen in real time, in person, with technology doing something genuinely new. Propelle builds the infrastructure for that — a young agency with a technical toolkit most established shops lack. Its growth reflects a market hungry for experiences that can't be scrolled past. It is what the next generation of Canadian agencies looks like.
